Category Archives: Marketing

Be prepared for the Olympic boom!

Be prepared for the Olympic boom!

A message from USA Gymnastics…

As we head into the 2012 Olympic Games in London, USA Gymnastics is providing Member Clubs with various marketing tools to assist in your grassroots marketing effort. USA Gymnastics goal is that all clubs will utilize these resources to help market their program and grow our sport. Working together and building our base will help everyone succeed. So how do club owners and coaches prepare for the 2012 Olympic Boom? Below are a few simple ways USA Gymnastics can help your club:

1. BANNERS – AVAILABLE NOW! Four 3×6 foot banners are available now for just $250, including shipping! These banners use the 2008 ‘Life Needs Balance’ and ‘Life Needs Strength’ and the 2010 ‘Life Needs Agility’ and ‘Life Needs Confidence’ imagery and include enough white space for clubs to add their own contact information, logos and social media links. Click here to place your order today!

2. FREE PRINT ADS – DELIVERED TO YOUR INBOX MID-DECEMBER! USA Gymnastics has free print ads available online which you are welcome to customize and use in your club marketing efforts. All you need to do is add your contact information to personalize your message. If you would like hard copies of the print ads, click here to place your order, for a small fee.

3. FREE COMMERCIALS FOR YOUR WEBSITE – DELIVERED TO YOUR INBOX MID-DECEMBER. As a USA Gymnastics Member Club, you will have access to two 30-second commercials produced by our national advertising agency. These spots teach parents everything their child can learn from Gymnastics – specifically confidence and agility. These commercials are easy to embed on your website or post on your social media outlets. Commercials will be delivered to you via email mid-December.

4. COMMERCIALS FOR NATIONAL TELEVISION – AVAILABLE JANUARY 10, 2012. Want to support our sport even more? Air high-definition commercials on national television during the Olympic Year. Member Clubs also have the option of purchasing one version of the commercial for $100 or both versions for $150 to air on local stations or as an advertisement in a local movie theater or other venue. The ad will allow clubs to easily add its own logo and information at its conclusion.